How To Rebuild Your Google Rankings

Rebuild Your Google Rankings

Which algorithm has affected your site, Panda or Penguin? Knowing if it was the Panda or Penguin algorithm update that affected your site will make fixing your rankings easier. If you look at your site statistics, you will see a significant traffic drop on or around the 24th April 2012 if Penguin is the cause.

Google Penguin also demotes the phrases most used in your back-link anchor text. To see the anchor texts currently linking to your site, use the free tool at

Back-Link Construction

Keyword text density requirements dropped overnight and today you need the maximum for any keyword to be 5% or lower. You need to reduce the volume of keyword rich anchor text links. Replace these with Brand links, URL based links and ‘junk’ links.

Official company or website names are your Brand links that you should use. URL links need to be different variations of your domain address.

Focus on creating quality links from different C Class IP addresses. Aim to get links from content related sites. Link from trusted sites with Google PR.

The trust score of the website carrying your link is vital. Link from pages that have links pointing to them are more important than unlinked to pages. Links on pages that themselves have quality back-links are the best links to get.

Link Farms

You should always keep away from automated link networks because they generally produce spam grade links and when Google identifies the links as coming from a network you will be penalized for the links and create a load more work resolving the loss of traffic.

Because many lower cost SEO services still use link farms to create affordable links for their clients, you should be cautious when choosing which SEO company you want having access to your website.

On-Page SEO

On-page keyword density is is vital for good rankings and for your main keyword or phrase, shouldn’t exceed 2 – 3%. Including external links to authority sites (.gov, .edu) is a good practice and will improve the performance of your site in SERP’s.

Content Quality

High-quality valuable content is king. It also needs to be unique, and produced to a high standard. Building text links from within your content is called contextual linking and is a good practice, which helps your on-page quality score. You can link internally or externally.

Using Graphics

Videos and pictures are very useful content. Images are a great way to break up large sections of text and help to explain your site content.

Videos are ideal for enhancing the time that visitors spend on your website. Make sure that you use the image alt text attribute to include keyword rich descriptions of each image.

An image can also tell a thousand words, so is a useful tool to get your message across to your visitors.

While it’s also vital to have text on your pages, images and graphics within your text help to create a visually appealing web design for users.

If you want to learn more about using great images to enhance your website, see for detailed information.


Vary the keywords used. All images on your pages ought to have alt text that describes the picture using a selection of long-tail keyword phrases for each image.

Spelling, punctuation and grammar errors are straightforward for Google to find and are an indication that the site is not managed well enough.

Ensure you use a dictionary with spell checker before you publish new content.

Should you be writing new content or re-writing existing page content, try to write a minimum of 500 words per page since this is been shown to be beneficial for good search engine ranking positions.

Focus on your website visitors when writing new content. You want your web site visitors to engage with your content and to spend time reading it instead of hitting the back button.

If people like your content then the search engines will too. Word association is used by Google to understand what your content is about, this process is called latent semantic indexing.

Best Use of Metatags

You should add bespoke meta data tags to every single page of your site. If pages have the same meta-tags on more than one page then you will be penalized in SERP’s.

Sites that receive more clicks than the sites ranking near them in the search engine results rise up the rankings, so write your meta descriptions so that people will click through for more information.

How Visitors Engage with Your Content

Slow loading web content ranks lower in Google. Make sure your web content pages load quickly for the best rankings.

The bounce rate for your site is an indication of how many people engage with your site content rather than hitting the back button when they arrive. Work to reduce your bounce rate to be less than 55%.

Your traffic should ideally stay to read your site content. Those that leave straightaway contribute to your site ‘bounce rate’ which ought to be less than 55% for top Google rankings.

Page Views and Time on Site

Google looks at your site to see how many pages your average visitor looks at, the larger this number is the better.Extensive A/B split testing by demonstrates the benefit that multiple page views have on sustained rankings.

If your visitors stay on your sites pages for a long time then Google rewards you for providing quality content. Try to improve the average time on site as much as you can.

If you have any difficulties or need to learn more, visit & find out how to optimize your site successfully yourself.